Call to Action: What is It and Why do You Need It?

Any good article will have a call to action at the end of it, but have you ever wondered why it’s needed?

You’ve probably noticed them before: at the end of the article, the author tells you (in plain language) to try out the app they recommended, comment your opinion, or start using the tip they suggested.

The key is to get the reader to interact with the article, the content within it, or you, even after they’ve finished reading.

It’s a task that’s easy to accomplish, so there’s not much standing in the way of the reader completing it. It should also benefit the reader in some way. In the three examples above, it helps the reader because they reap the benefits you’ve talked about with the app; they get to interact with you, your community, and share/develop their ideas on the subject; and they can test your tip out for themselves to see if it works.

The Call to Action will also give readers a chance to build confidence in themselves (and their ability to actually do what they’re looking for help with) and their trust in you to help them. Their trust in you is essential, as that’s what will make them think of choosing you to hire in the future.

In any instance, the Call to Action is four things: engaging, simple, beneficial, and confidence/trust building.

So, per our explanation, look through some of the articles you’ve read recently and see if you can pick out the Call to Action in them, and then try writing your own.

If you feel like you need more guidance on writing your own CTA, you can always reach out to us for a free consultation.