Do you write amazing articles but struggle to find things to say on social media?
Do you ever feel spread too thin and unable to even come up with some simple social media posts that get ideal prospects to look your way?
If you’ve been writing blog posts for any period of time, look no further.
In fact, you can come up with an entire year worth of high-quality social media posts from just a handful of high-quality articles.
What’s more, we’re going to share this strategy with you by turning this post into ten posts right before your eyes.
Go grab an old (but still relevant) blog post, work alongside us, and you’ll have two weeks of daily social posts ready to go by the end.
The best topic sentences of paragraphs can easily become standalone tips.
But, it’s super easy to use them out of context, to set up for someone to click the link to your post. Let’s pull from just what you’ve read so far.
“Do you ever feel spread too thin and unable to even come up with some simple social media posts for your business that will get more ideal prospects looking your way? We’ve made it easy [link]”
“Here is a step-by-step guide to turn one old article into two weeks of high-value daily social media posts [link]”
You can even adjust topic sentence without linking back to your blog, such as:
“Ever feel spread too thin and unable to even come up with some social media posts to get more ideal prospects looking your way? Try editing topic sentences from old blog posts into standalone tips.
See, there are three social posts already from the first two topic sentences in the article alone!
Like topic sentences, headings and subheadings normally introduce topics, so they’re easy to use for posts!
Take a look:
“If you struggle to come up with social media posts, start by editing subheadings from your most popular articles.”
“Never run out of things to say on social media. Subheadings from popular blog posts can make great social media posts.”
Writing new posts with this in mind also makes your articles more skimmable, which is important because many people don’t read full articles anymore.
The easier it is to understand your information, the more likely people will actually use it. The more likely they are to use it, the more likely they are to think of you as being helpful.
If you do this as a ghostwriter for your clients, your clients will get results. And results for your clients means more ghostwriting work (and referrals) for you!
If your articles ask questions, give “takeaways” or call readers to take action, you can edit all three of those into social media posts.
For example, from this post, we could pull the following:
“Creating social media posts doesn’t have to be hard. If you’re having trouble, start by repurposing content from old, popular articles.”
“Writing social media captions is easy if you know where to look. Old articles are a treasure trove of good social media posts.”
“Stuck writing social media posts? Try editing topic sentences, headings, and subheadings from old articles into social media posts.”
“Almost any old article can be repurposed into several social media posts. If you’re having trouble thinking of what to say on social media, start by editing pieces of your most popular articles.”
“Are you ready to make creating content for social media easier? Start by editing pieces of older articles. All those great tips you’ve shared will be brand new (and helpful!) to many people. Go grab some tips and share!”
In just a few minutes, we wrote an article and 10 sample social media posts. If you’re sitting on a pile of old articles, you’re likely sitting on more helpful social media posts than you’ll ever need!
Start by taking your most popular post and breaking it up into helpful tips that can stand alone. Feel free to add a link to your blog post and let people know they can learn more tips there to get even more post variations and direct traffic to your website.
For more tips on creating content for you or your ghostwriting clients, claim your free trial to our signature online training, Ghostwriter School.